RETAIL BRAND CREATION // Social Strategy
Christopher Cole - AD
Camden Dechert - AD
Madeline Guzzo - AD
Ellie Proctor - CBM
Alexandria Reid - CBM
Amanda Yoon - CBM
Shannon Gill - Copywriter
Chelsie Kelly - Copywriter
Shannon Gerety - Strategist
Allison Schneider- Strategist
Lauryn Goodlett - XD
Dani Loleng - XD
Joe Mrava - XD
Create a brand for a multifunctional retail space where past and present VCU students can showcase and sell their work to gain recognition. While informing the public about the significant impact VCU has on Richmond and the world beyond.
To develop a brand identity that evokes innovation and impact and reflects the retail space's inclusive, flexible and professional nature.
A dynamic platform showcasing the talent that changes ideas, perspectives, and culture.
we landed on
Possibilities, collaboration, progress
WE WROTE every thought that cAME to mind on the whiteboard.
WE FLAGGED OUR FAVORITE THOUGHTS WITH POST-ITS.
To introduce the diverse talent within the VCU community by providing Richmond with a takeaway of inspiration and product.
FOR INNOVATORS. FOR EVERYONE.
Our ideas? Infinite. Our potential? Limitless. Every day, we try something new. We are curious, adventurous, dynamic. We are committed to change.
But we’re not about moving on; we’re about moving forward. We want more, not more of the same. More ideas. More creators. More perspectives. And more opportunities to showcase them.
We are here to push that potential, not limit it. To open doors and break down walls. To embrace innovators and dreamers. To shift towards a brighter future.
This tagline is both a question and a statement and nods to the dual purpose of the space itself.
It elicits questions like — what’s next in the store? What’s next in the industry? What’s next for the community?
It also commands attention to the store — it states that what is in the store is the answer to all the questions it evokes.
Social Media Strategy
The storytelling liaison of the VCU & Richmond community.
- Encouraging - Excited - Proud - Inspiring
both are available
This is where you’ll define your brand identity and showcase your creators.
Use to connect with students & alumni. Share and promote content related to SHIFT.
Use to connect with alumni and the Richmond community. Share and promote content related to SHIFT.
Great place for reaching out to the community beyond VCU & RVA.