Creative Brief // Campaign Work // Brand Partnership
Consumer research & insights
Creative brief & interactive campaign
We have taught girls that it is better to perfect than to be brave. Youth advocates like parents or teachers, want to instill bravery however, they are unaware that coding is a vehicle to teach resilience.
Inform Youth Advocates that coding teaches resilience and provides endless opportunities.
THE FUTURE IS HERS.
"Who runs the world? Girls"
We have taught girls that to be successful, they must be perfect.
Get all As, smile, and be pretty.
Which leads girls to chose safe options, focusing on things they know they already good at.
However, there is a woman who is out to change that narrative.
Meet Reshma Saujani, the founder of Girls Who Code.
"I found is that by teaching them to code I had socialized them to be brave. Coding, it's an endless process of trial and error, of trying to get the right command in the right place, with sometimes just a semicolon making the difference between success and failure."
to close the gender gap in technology and to change the image of what a programmer looks like and does.
Diversity & Inclusion
Instead of talking directly to girls, speak to their support systems.
Parents. Guardians. Teachers. Coaches. Counselors. Nannies.
Advocates don't want girls to fall prey to the "perfection" narrative. They want girls to feel capable of anything and push the bounds of societal norms.
They may want to change the perfection narrative however it's easier to reinforce ideologies you know best. Advocates need inspiration, too.
Inform Youth Advocates that Girls Who Code have the tenacity to change the world.