Create a campaign for a non-for-profit you are passionate about
Rachel Broadwell - Art Direction
Kenzie Storrier - Art Direction
Mackenzie Thomas - Copywriter
We have taught girls that it is better to perfect than to be brave. However, Youth advocates like teachers or parents, know that courage and resilience are what they need to be successful.
Consumer research & insights
Creative brief & interactive campaign
Become a girl who codes (badly)
Show advocators of girls that Girls Who Codes provides an environment that teaches resilience through the art of coding
THE FUTURE IS HERS
"Who runs the world? Girls"
Imagine you're back on the playground at your elementary school. Some boy dares you to jump off the swing.
You've never done that before. He's failed at the jump 100 times, maybe landed it a few times.
You respond by saying, "Nah, I don't want to."
There was a part of you that wanted to try but was afraid of failing. But if you never jump, you'll never learn how to land.
We have taught girls that to be successful, they must be perfect.
Get all As, smile, and be pretty.
Which leads girls to chose safe options, focusing on things they know they already good at.
However, there is a woman who is out to change that narrative.
Meet Reshma Saujani, the founder of Girls Who Code.
"I found is that by teaching them to code I had socialized them to be brave. Coding, it's an endless process of trial and error, of trying to get the right command in the right place, with sometimes just a semicolon making the difference between success and failure."
to close the gender gap in technology and to change the image of what a programmer looks like and does.
Diversity & Inclusion
Instead of talking directly to girls, speak to their support systems.
Advocators of girls.
Parents. Guardians. Teachers. Coaches. Counselors. Nannies.
Advocators don't want girls to fall suit to the perfection narrative. They want girls to feel capable of anything and push the bounds of societal norms.
They may want to change the perfection narrative however it's easier to reinforce ideologies you know best. Advocates need inspiration, too.
Inform advocators that Girls Who Code have the tenacity to change the world.