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Creative Brief // Campaign Work // Brand Partnership

My Role
Consumer research & insights
Creative brief & interactive campaign

Team

Rachel Broadwell - Art Direction

Kenzie Storrier - Art Direction

Mackenzie Thomas - Copywriter

The Reality
We have taught girls that it is better to perfect than to be brave. Youth advocates like parents or teachers, want to instill bravery however, they are unaware that coding is a vehicle to teach resilience.
The Challenge
Inform Youth Advocates that coding teaches resilience and provides endless opportunities.
The Campaign
THE FUTURE IS HERS. 
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May 28

Cheesecake, figs, and pinot noir.

The Fighter

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EXPLANATION

The Educator

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May 28

Cheesecake, figs, and pinot noir.

The Tribalist

Mindsets of 

anti-Vaxxers

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May 28

Cheesecake, figs, and pinot noir.

The Protector

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May 28

Cheesecake, figs, and pinot noir.

The Questioner