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Creative Brief // Campaign Work // Brand Partnership
My Role
Consumer research & insights
Creative brief & interactive campaign
Team
Rachel Broadwell - Art Direction
Kenzie Storrier - Art Direction
Mackenzie Thomas - Copywriter
The Reality
We have taught girls that it is better to perfect than to be brave. Youth advocates like parents or teachers, want to instill bravery however, they are unaware that coding is a vehicle to teach resilience.
The Challenge
Inform Youth Advocates that coding teaches resilience and provides endless opportunities.
The Campaign
THE FUTURE IS HERS.
May 28
Cheesecake, figs, and pinot noir.
The Fighter
EXPLANATION
The Educator
May 28
Cheesecake, figs, and pinot noir.
The Tribalist
Mindsets of
anti-Vaxxers
May 28
Cheesecake, figs, and pinot noir.
The Protector
May 28
Cheesecake, figs, and pinot noir.