Entering the Anti-vax community
Interviews // Cultural Analysis // Qualitative research
Liaison to Anti-Vaxxers
Brian Siepka - Strategist
Chandler Saunders - Strategist
My team and I decided to do a cultural deep dive into the anti-vax community at the height of covid-19. Early on, we realized gathering primary research would be difficult due to the censorship this community has faced.
I finally built trust with a community member and was invited to join the Crunchy Parents of Virginia Facebook group. I was able to interview ten anti-vaxxers and gain perspective on their beliefs.
While we did compile primary research, we could only talk to a small subgroup of anti-vaxxers.
Humans create their own tunnel vision. We wear our beliefs on the sleeve and promote them on our social. Our assumptions play a huge in our willingness to learn. Regardless, if vote red or bl
This project changed how I think and interact with others. I learned how to facilitate difficult conversations and be vulnerable enough to get others to open up.
Here's that story.